What are backlinks?

Backlinks are incoming links to a web page. When a web page links to any other page, it's called a backlink. In the past, backlinks were the major metric for the ranking of a web page. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

Backlinks are URLs placed on a webpage with the help of keywords hyperlinked to redirect traffic to your website. These backlinks are helpful to build keyword ranking and also generate traffic from them.