What is link building and why does it matter?

In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website.

Link building is the part of SEO, that helps to rank your web pages in search engines. It is important because, when the number of high-quality sites are linked to your sites, Google will automatically rank your site.