1. Optimize Page Load Time
2. Make Your Content More Accessible with Smart Formatting
3. Use Sidebar Widgets and Promotions Sparingly
4. Cross-Reference Bounce Rate with Time on Site
5. Ruthlessly Optimize for Relevance
6. Include a Single, Clear Call to Action
7. Use a Logical - and USEFUL – Internal Linking Structure
8. Rework Your Product Pages
9. Make Your Site Easy to Search
10. Optimize for Mobile
11. Make Your Site’s Navigation Effortless