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Search Engines and Marketing => Google => Topic started by: Maple Life on January 06, 2021, 02:33:22 AM

Title: What is average CTR in Google AdWords?
Post by: Maple Life on January 06, 2021, 02:33:22 AM
What is average CTR in Google AdWords?
Title: Re: What is average CTR in Google AdWords?
Post by: PrimeItSolution on January 07, 2021, 04:35:07 AM
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.
Title: Re: What is average CTR in Google AdWords?
Post by: saichavhan on April 23, 2021, 05:14:46 AM
the average click-through rate for search ads on Google is 1.91%. Whereas the average click-through rate for Google's display network is 0.35%.

Title: What is average CTR in Google AdWords?
Post by: Melissahill on August 06, 2021, 12:48:19 AM
The average click-through rate on AdWords paid search ads is about 2%.
Title: Re: What is average CTR in Google AdWords?
Post by: liza on August 20, 2021, 07:00:24 AM
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.
Title: Re: What is average CTR in Google AdWords?
Post by: Nehaswami12 on September 13, 2021, 02:27:32 AM
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.
Title: Re: What is average CTR in Google AdWords?
Post by: bergercpafirst on October 06, 2021, 03:24:25 AM
Based on our huge stores of client data, we've determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network.
Title: Re: What is average CTR in Google AdWords?
Post by: pankaj0008 on October 07, 2021, 01:30:06 AM
Average CTR depends upon industry to industry normally Avg. CTR is 1.90% for all industry except finance and loan industry. 
Title: Re: What is average CTR in Google AdWords?
Post by: Gasntools on October 10, 2021, 07:34:55 AM
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. CTRs are going to be lower on the display network, which is why it's important to leverage enticing display creative.
Title: Re: What is average CTR in Google AdWords?
Post by: globalonline on October 29, 2021, 03:39:52 AM
The average click-through rate on AdWords paid search ads is about 2%. Anything thing above that is considered a good ctr.
Title: Re: What is average CTR in Google AdWords?
Post by: justin541 on November 17, 2021, 05:08:31 AM
The average CTR for Google Ads is 1.91% for search ads, and 0.35% for display ads, according to the latest research. Search ads tend to have higher click-through rates than display ads for two key reasons. First, these ads show up when people are actively searching for something.
Title: Re: What is average CTR in Google AdWords?
Post by: physiotherapyrecord on November 17, 2021, 06:39:58 AM
Quote from: justin541 on November 17, 2021, 05:08:31 AM
The average CTR for Google Ads is 1.91% for search ads, and 0.35% for display ads, according to the latest research. Search ads tend to have higher click-through rates than display ads for two key reasons. First, these ads show up when people are actively searching for something.

average is 1.85 to 2.2
Title: Re: What is average CTR in Google AdWords?
Post by: Johnmagic on December 03, 2021, 03:23:01 AM
According to AccuraCast, the average CTR for ads in the search network varies dramatically by rank. Ads in rank one have an average CTR of 7.11%, while ads in rank nine only have a CTR of 0.55%.
The average click-through rate (CTR) is the ratio of clicks on your link to impressions your link makes. Since it is an average, it looks at the CTR of your overall campaign rather than for each individual keyword.
Title: Re: What is average CTR in Google AdWords?
Post by: becketharper585 on April 29, 2023, 04:37:54 AM
Google AdWords' average CTR is not set as it depends on numerous factors like industry, targeting, ad copy, and many other factors. However, in general, a good CTR is said to range between 2-5%, and a CTR lower than 1% is said to have poor performance. Also, CTR higher than 10% is exceptional.