Hello Friends,

What Is Google PPC Bids..?

Bidding in PPC is the process of putting up your allocation budget for your campaign ad that will run or show in the organic results page.

Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views
CPC bidding gives you these choices:

Automated bidding
This is the easiest way to bid. Set a daily budget and let adjust your CPC bids to bring you the most clicks possible within that budget.

Manual bidding
Take full control of your CPC bids. Manual bidding lets you set bids at the ad group level, or for individual keywords or ad placements, so you know you're bidding just what you want for the clicks that mean the most to you.

A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results.