Schema Markup plays an important role in gaining traffic. Schema markup tells the browser or search engines what your website contains and has to offer.

Adding schema markup to your HTML improves the way your page display in SERPs by enhancing the rich snippets that are displayed under the page title.

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There is no ideal or exact percentage for better ranking. Personally, 1-3% of keyword density along with “semantic keywords” and LSI keywords works best for me