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Hi,

If you want to improve conversion rate in the google ads then you must follow below things.

1: See which keywords are getting impressions and clicks since last 30 days but not converting.
2: Create a Adgroup for these keywords and prepare a landing page targeting these keywords.
3: See now their performance for a week.

thanks for sharing this useful information..

Semantic Mapping is a combination of data discovery and a visual representation of that data to show the keywords and phrases that have direct relationships to your target search term.

 length of the title is somewhere between 65 to 70 characters including spaces,
 the Description length limit is about 120 characters.