How important is the content of the website in SEO practice? What are the best practices to update content for better SEO results?

When we talk about content, people often think of text in pages and blog posts. But content doesn't need to be limited to traditional pages and blog posts; it can appear in various structures and formats within your website. And content can go beyond text; it can include images, audio, video, slides, tools, and more.

Content and SEO go hand-in-hand. Without one, your efforts on the other are seriously diminished. For example, your keyword research won't do much good unless you then use those keywords in your content. And, creating content without knowing what your audience is looking for will leave you without any significant traffic. Beyond that, high-quality content is what earns you backlinks, and it's also what search engines crawl when they arrive at your site.

Quality Content Helps You Generate Backlinks - One of the best SEO strategies is to gain high-quality backlinks from high-authority websites. For Google, high-quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google

Content writing is the process of writing, editing, and publishing content in a digital format. This content can include blog posts, videos or podcast scripts, e-books or white papers, press releases, product category descriptions, landing pages or social media copy...and more.