What is Geo Targeting?

Started by maxsamuel, October 05, 2012, 05:37:11 AM

maxsamuel


apsarabanu

Hi everyone,
       Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location. Advertising programs that support geo-targeting allow you to control where your ads are displayed based on parameters like country, state, city, or even within X miles of a postal address. :)

Black Ninja

Inform Google directly, Where is you targeting location. In SEO, you have a option of GEO - Targeting in Google webmaster account.

josshray

GEO targeting mean to target a place for getting traffic this is mostly set in Google webmaster tool or analytic.

siyajoshi

Geo targeting means location based targeting,it will be good to choose geo targeted keywords if you are doing seo for local market...:)

Bob

#5
Geo- targeting or Geo-segmentation is an important part of website promotion and search
engine marketing. Geo-targeting finds out the location of the visitor or the user by tracking his
IP address. Getting the IP address helps to locate out from where the user belongs.
Geo-targeting is done on the basis of demographical segregation based on locations. Most of
the webmasters do this task by utilizing the local search engine marketing. Almost all local
search engines enable the advertisers to categorize and target their advertisements by
demographical locations.
It  is the method of determining the Geo location of a website visitor and delivering different content to that visitor based on his location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. The most common application of Geo targeting is found in the area of online advertising. Geo-targeting is particularly useful when your online presence is used to promote an offline
business. If you want to drive foot traffic to your brick & mortar store, you can limit your
campaign to only be shown to people who are within 40 miles of your shop using geo-targeting.
Another use for Geo-targeting is to show different versions of an ad to different audiences. For
example, a California based vendor could promote their affordable shipping rates in the east
coast Geo-targeted campaign, while emphasizing the fast shipping time in the west coast
campaign. While companies are expanding their businesses over boundaries, the value of
Geo-targeting is increasing rapidly.
When shopping for an online advertising service, make sure that your final choice supports
Geo-targeting so you can get the most out of your marketing budget. Most large advertising
networks, including the following three, support Geo-targeting:


  • Yahoo Search Marketing
  • Google AdWords
  • Microsoft AdCenter


kathrine01

Geotargeting is the practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. Every country, province, state, county or city in the world can constitute a niche market for certain products or services at certain times.

On the Internet, geotargeting can help small businesses to compete with national brands and can ensure that large corporations effectively make use of their advertising resources. For example, a manufacturer of gasoline-powered electric generators may run ads in May and June targeted at residents of the Atlantic and Gulf coastal regions of the United States in preparation for the upcoming hurricane season. As another example, suppose you are a literary agent just getting started in the business and you are looking for authors to write books about cowboys and ranchers. Your website might tailor the content to be of special interest to residents of the western United States.

vishal23

GEO targeting is to target particular regions across globe by using keywords or making regional website.

sophia01

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu restricting content to those geolocated in specific countries (also known as digital rights management). Use of proxy servers and virtual private networks may give a false location.

eGrove Systems

Geo-targeting is a service provided by our upstream advertising provider.  This allows visitors from all over the world to see your parked page with advertisements in a language specific to their region.

smartkathy

Geo targeting means if you are targeting a particular location. Like if your site has domain extension .UK or .au etc then you have to target for UK or Australia market. 

Alex Thompson

Geo-targeting or geotargeting refers to the practice of delivering different content to a website user based on his or her geographic location. Geo-targeting can be used to target local customers through paid (PPC) or organic search.

ymagestore

Geo-targeting is useful when your online presence is used to promote an offline business. Another use for geo-targeting is to show different versions of an ad to different audiences.

Seo gurgaon

Geo Targeting is an Off Page Optimization Technique. It is important to drive local clients. In this technique, business location is tagged on different Geo tagging sites.

elenabrown

Geo Targeting is the ability for us (as marketers) to deliver specific content (pure content and landing pages) to our target audience based on the visitor's location.





   




jennifer1234

Geo targeting means location based targeting,it will be very beneficial to choose geo targeted keywords if you are doing seo for local search engine.

martindam

Geo-targeting alludes to the act of conveying diverse substance or commercials to a site client in light of his or her geographic area. Geo-focusing on can be utilized to target nearby clients through paid pursuit battles.

praveenitech1

Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location

Davidsmith0143

In geo targeting is a practice in which the contents and advertisements shown to user is totally based on his geographical location.

vinitha

Geo-targeting, otherwise known as local PPC, refers to the practice of delivering different content or advertisements to consumers based on their geographic locations. In paid search campaigns, geo-targeting is often used to advertise to local prospects.
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Arjun75020

Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
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Arjun75020

Geo-targeting means having the ability to target a marketing or advertising campaign at a limited set of visitors based on their physical location. Advertising programs that support geo-targeting allow you to control where your ads are displayed based on parameters like country, state, city, or even within X miles of a postal address.
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branadam009

By textbook definition, geotargeting is the practice of delivering content to a user based on his or her geographic location. This can be done on the city or zip code level via IP address or device ID, or on a more granular level through GPS signals, geo-fencing, and more.

brisbanecar

Location based SEO, also known as geo-targeting, is the practice of optimizing your content to appear for your target location.

Muralivijay

Geo Targeting is targeting people in the specific area or location

makoo

In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation.
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globalonline

Geotargeting is the method of delivering different content to visitors based on their geolocation.

Citywebpuneind

Area-based seo, also called geo-concentrated on, is the practice of optimising your content to seem on your target area. it is truthful to mention that Google is getting higher and better at growing location-primarily based search results on extra prevalent subjects, in which searchers are looking for some thing.

Google commercials geotargeting allows seek advertisers to specify a location, or a fixed of locations, because the handiest place(s) in which they want their advertisements to show. that is an essential tactic for groups that depend strolling site visitors and/or home deliveries, which include eating places, brick-and-mortar shops, and ecommerce websites.

Johnmagic

Geo Tagging is a term used in digital advertisement or the digital world. Geotagging is the process of targeting a set of locations, Pincode or area codes.

chris123

In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP, or other criteria.

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