Local SEO 101 is all about optimizing your online presence to attract more business from relevant local searches. In simple terms, it helps your business show up when people nearby search for services or products you offer.

For example, if someone searches "best pizza near me," local SEO ensures your pizza shop appears in the results. It focuses on strategies like optimizing your Google Business Profile (formerly Google My Business), getting positive reviews, building local citations, and using location-specific keywords.

Why is it important?

Local SEO for small businesses is crucial because it puts you directly in front of potential customers in your area. It's one of the most effective ways to compete with bigger brands while focusing on your local audience. By ranking higher in local searches, small businesses can attract more foot traffic, calls, and leads, which directly impacts revenue.

In short, Local SEO 101 is a beginner's guide to getting your business found by people nearby who are ready to buy. It's a must for any small business looking to thrive in its community.