How does Ad Rank affect cost per click (CPC)?

Started by Tile Rescue, April 11, 2019, 05:38:22 AM

Tile Rescue

How does Ad Rank affect cost per click (CPC)?

steveATmadden

When it comes to CPC (the actual amount you're charged per click), the most you will end up paying is the minimum amount required to hold your ad position. In the Search Network, ads that appear above the search results generally have a higher CPC than those that appear below the results.

 

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