Hi, I am Newbie in this field. I want to know about PPC and absence. and how can it beneficial for our website to generate the traffic and increase the business. 

Pay per click enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service.  It is not only available on search engines. Many publishers includes PPC advertisements on their sites.

PPC is pay per click -- and that's mostly the advertising modality such as Google Adwords or Yahoo Search Marketing where you pay for every click you get in your ad.

Adsense, on the other hand, is a program that allows websites owners or bloggers to earn from their content and monetize their websites. It is called contextual advertising because of its ability to provide ads targeted to the content of the page (e.g. a page on mortgages will show ads from mortgage companies).

Quote from: rakkhi sharma on August 19, 2011, 07:35:06 AM
PPC is pay per click -- and that's mostly the advertising modality such as Google Adwords or Yahoo Search Marketing where you pay for every click you get in your ad.

Adsense, on the other hand, is a program that allows websites owners or bloggers to earn from their content and monetize their websites. It is called contextual advertising because of its ability to provide ads targeted to the content of the page (e.g. a page on mortgages will show ads from mortgage companies).

thanks and can you tell me  about How can we manage the PPC?

PPC is one type process of internet marketing. If you want launch new web site and get immediately top positions in search engine, then PPC is best the best option.

The content of the PPC campaign is also very important. If the copywriter fails to come out with the attractive and effective subject line then the whole campaign can go in vain. PPC is basically, services and search engines that lists websites on a bidding basis.

Really very very informative posts in this thread. I am happy after seeing this thread.

Pay per click enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service.  It is not only available on search engines. Many publishers includes PPC advertisements on their sites.

PPC is targeted to people who want your services and are looking to connect with your company. But unlike DM or other marketing you may do, with PPC you only pay for those people who get to your site.PPC multiplies the value of your existing SEO efforts and page ranking.