What are the advantages and disadvantages of PPC?

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Joyadelfin

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What are the advantages and disadvantages of PPC?
« on: March 30, 2018, 06:49:57 AM »
Hello friends,

What are the advantages and disadvantages of PPC?

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blackmagicislam

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Re: What are the advantages and disadvantages of PPC?
« Reply #1 on: March 31, 2018, 12:06:14 AM »
Merits
Promote the website
Attract to the number of visitors
Boost up the ranking
it is fast
demerits
Expensive

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joelhuang

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Re: What are the advantages and disadvantages of PPC?
« Reply #2 on: March 31, 2018, 04:20:41 AM »
Advantages of pay-per-click advertising

1. Cost-effective
2. Targeted - you can choose your audience according to demographics like location, language and device
3. Measurable - PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
4. Customisable - as you run your campaigns, you can make many small adjustments to improve based on what works best.
5. Training resources
6. Fast

Disadvantages of pay-per-click advertising

1. Time investment
2. Skills required
3. Costs can quickly add up - if you aren’t monitoring and optimizing your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.
4. Clicks and visits don’t always lead to sales - you will need to convince the user to ‘convert’ once they reach your website.

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AltiusHospital

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Re: What are the advantages and disadvantages of PPC?
« Reply #3 on: April 02, 2018, 09:11:40 AM »
Advantages of pay-per-click advertising
Cost effective
Targeted
Measurable
Customisable
Training resources
Fast

Disadvantages of pay-per-click advertising

Time investment
Skills required
Costs can quickly add up
Clicks and visits don’t always lead to sales

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Davidsmith0143

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Re: What are the advantages and disadvantages of PPC?
« Reply #4 on: April 21, 2018, 03:03:33 AM »
Advantages of PPC:
1. Cost-effective
2. Targeted
3. Fast
4.Measurable

Disadvantages of PPC:
1. Time investment
2. Skills required

 




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