Hello friends,

What are the hallmarks of a good PPC landing page?

Use precise keywords, aligned with your goals
Keywords should be aligned too, and not for the general audience but for your marketing personas
This is crucial even for SEO landing pages but still - make sure that your landing page is optimized for mobile traffic

Good content and design are the most essential factors that effect a landing page optimization. A good landing page will help to gain more traffic and build your webpage popularity in search engines.