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What Does The Term Paid Results Imply..?
Paid search results also known as pay-per-click are basically advertisements. Advertisers pay to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed at the top and to the right of organic search results. The fee you pay is based on the number of clicks or views you receive for your ads. The exact placement of the ads is determined by both a bidding process of ads and quality score of keywords.
Paid search are the results that are advertisements and the website owners pay to get their web pages display when a certain set of keywords are used by the searcher.