What factors affect Quality Score?

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rehanamalik14

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What factors affect Quality Score?
« on: May 19, 2018, 06:14:51 AM »
Hello friends,

What factors affect Quality Score?

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johnexplo

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Re: What factors affect Quality Score?
« Reply #1 on: May 21, 2018, 01:06:37 AM »
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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joelhuang

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Re: What factors affect Quality Score?
« Reply #2 on: May 21, 2018, 03:17:27 AM »
Following are some factors that affect Quality Score
1. Expected Clickthrough Rate (CTR)  measures the likelihood that your ads will be clicked when they are shown for a specific keyword (excluding other factors such as ad position and ad extensions). ...
2. Ad Relevance is a measure of how closely your ad relates to the keywords you’re targeting with the ad. Ad relevance is an excellent way to help you pinpoint keywords that might not be relevant enough to your ads to perform well.
3. Landing Page Experience is an indicator of how your landing page is likely to perform when a visitor lands on that page after clicking your ad.

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sinelogixtech

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Re: What factors affect Quality Score?
« Reply #3 on: May 21, 2018, 06:07:24 AM »
Factors affect Quality score are:

Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.

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hwrank2018

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Re: What factors affect Quality Score?
« Reply #4 on: May 21, 2018, 07:20:54 AM »
Quality of your website content and backlinks affect search engine ranking.

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Randy

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Re: What factors affect Quality Score?
« Reply #5 on: May 21, 2018, 07:29:14 AM »
Transparency is another important factor that determines the Landing Page Quality Score. Transparency helps you to prove the validity of your business. Make sure that your business and contact information is easily available.

 




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