cost-per-click, an Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the number of clicks a specific ad gets.

Cost per click  has two different meanings. For a search engine, the term cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link. Cost per click can also mean the total cost accrued by the advertiser when the ad is clicked on, from just listing the ad to the additional cost of the click-through on the part of the visitor

Cost-per-click (CPC) pricing, also called as price-per-click (PPC), requires you to pay only when your ad is clicked..cost per click means how much the search engine charges advertisers each time a visitor clicks on a sponsored link.

This page describes the term CPC and lists other pages on the Web where you can find additional information.

CPC=cost per click

The formula for calculating CPC based on CTR and CPM is:

CPC = CPM / (1000 × CTR)

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.