What is frequency capping in AdWords?

Started by makoo, August 10, 2020, 05:54:51 AM

makoo


PrimeItSolution

CPM : Cost Per Thousand is the amount you pay per thousand impressions that you receive, regardless of the number of clicks you receive.

CPC : Cost Per Click is the amount you pay for each click.

CPV: is when advertisers pay for each unique user view of an advertisement or website.

It is used more on video marketing such as YouTube campaigns.

SinelogixTechnologies

Frequency capping is putting a limit on the number of times an ad is shown to an individual. In Google AdWords, you can enter a maximum 'cap' on how many times someone can potentially see a display campaign. You can set these caps at the campaign, ad group, and ad level and further segment them by day, week, or month.

More About Our Webmaster Tools for Windows and Mac