Why should you avoid adding duplicate keywords across ad groups?

Hi Friends,

Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs.

This is because different ad groups might have different ads, landing pages, and campaign settings. All of these differences can result in varying experiences for customers and can result in different Quality Scores for similar keywords in different ad groups

This is because different ad groups might have different ads, landing pages, and campaign settings. All of these differences can result in varying experiences for customers, and can result in different Quality Scores for similar keywords in different ad groups.