PPC remains for pay-per-click, a model of web showcasing in which sponsors pay a charge every time one of their promotions is clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavoring to "win" those visits naturally. Web crawler promoting is a standout amongst the most well known types of PPC.

You can improve your SEO and PPC activity then easily improve website traffic .

Some task is do like blog posting,Artical submission, content marketing   

Google Panda is a change to Google's search results ranking algorithm. Introduced in February 2011 meant to stop sites with poor quality content from working their way into Google's top search results. Panda is updated from time-to-time.

1Google stands for freedom of information.

2, China has an authoritarian government that sees freedom of information as a threat to its existence.

3, In 2010, China was a marginal market for the search giant.

4, Google is seen as good, but not indispensable for the majority of internet users in China.

5, Many search engines are more competitive than Google, and they willingly censor themselves to please Beijing.

Google is a prominent and perhaps the best search engine with lots of application. Most of individual, companies, firms, organization utilize Google. People who acknowledge a little about internet have heard a name of Google.

Some point say Google famous

1. SITE DIRECTORY:

2. SITE RANKING:

3. FILE FORMAT FRIENDLY:

4. HIGH ESTEEM/TRUST:

5. SEO FRIENDLY:

6. ANALYTICS:

7. MAP SEARCH:

8. FINANCIALLY SOUND:

9. GOOGLE ADWORDS:

10. GOOGLE APPLICATIONS:

All service in google is best there are many services providing by google like Google Cultural Institute
Feedburner,Google Keep,Google Apps For Work,Blogger,Google Bookmarks,Google Calendar,Google Docs and more

Optimal Length for Search Engines. Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display.

There is not any difference between www and non www site for user point of view but search engine (Google) crawler treat them as a duplicate copy of the website.
for example we have two ways to write a website

 :)Google Search Console (previously Google Webmaster Tools) is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google rebranded Google Webmaster Tools as Google Search Console.

Duplicate content is content that appears on the Internet in more than one place (URL). When there are multiple pieces of identical content on the Internet, it is difficult for search engines to decide which version is more relevant to a given search query.

Paid traffic comes in many forms, such as with pay per click advertising platforms like Google's Adsense, text links, etc; as well as by the purchasing of banner Ads on other sites, automated traffic sources run by bots, paid ads on social networks like twitter or facebook, just to name a few.

There are many blog site in market. But Best blog site as above

Blogger.Com
Wordpress.Com
Livejournal.Com
Tumblr.Com
Blog.Com
Weebly.Com

Google APIs is a set of application programming interfaces (APIs) developed by Google which allow communication with Google Services and their integration to other services. Examples of these include Search, Gmail, Translate or Google Maps.

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

It is completely free of charge
Able to find out how your visitors locate your website.
Able to identify which pages and links your visitors click the most
Visitor segmentation
Able to fine tune your website

HTTP
Http stands for Hyper Text Transfer Protocol. It allows World Wide Web users to transferring information like image, text, video, music, graphic and other files on web pages. Http is basically used to access html pages and also other resources can be accessible using HTTP. 


HTTP is a request-response protocol in the client-server computing model. When you enter http:// in front of the address tells the browser to connect over HTTP. For example, when you enter a URL (http://www.abc.com) in your web browser, this sends an HTTP command to the Web server to fetch and transfer the requested web page. Here, your web browser is your client and your website host as a server.

Here is the fact of HTTP:
The Term HTTP is originated by Ted Nelson.
HTTP connections uses a port 80 by default.
HTTP URLs begin with "http://".
The first version of HTTP was introduced in 1991 that is HTTP V0.9.
HTTP V1.0 is specified in RFC 1945 that officially introduced and recognized in 1996.
HTTP V1.1 is specified in RFC 2616, and was released in January 1997.
HTTP V2.0 is specified in RFC 7540 and was published in May 2015

HTTPS
HTTPS stands for Hypertext Transfer Protocol Secure. HTTPS is a protocol which uses an encrypted HTTP connection by transport-layer security.

Sometimes, the clients may be exchanging private information with a server, which needs to be secured for preventing some hacking issue. For this reason, HTTPS was developed by Netscape Corporation to allow authorization and secured transactions.

Here is the fact of HTTP:
HTTPS uses a port 443 by default to transfer the information.
HTTPS URLs begin with "https://".
The HTTPS is first used in HTTPS V1.1 and defined in RFC 2616.

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising.

When you choose your website key words you should use google keywords tools for select right keywords. some point when you select keywords
(1) Keywords phase
(2)Keywords search team
(3)keywords competition
(4)Keywords bid price

 

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).

Onpage Optimization. Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings.

Onpage is just like one time task on website or Off page is Continue process .

ONpage task list :

That is coding side & Designing side
Meta tag...like Title,Description,Keywords
Heading tags..like H1,H2,H3
Image optimization
Content
Structure
Social Icons
Google webmaster
google analystic
xml site map creation
Robots.txt creation



Offpage submission

Directory submission
Social Bookmarking
Classified Submission
Forum Posting
Blog Posting
Blog Comment
Artical Submission
Image Submission


   

We can understand other languages very easily use of Google Translate. 

Internet Marketing Is Inexpensive
Internet Marketing Allows for Convenient Store Hours
Internet Marketing Provides a Customized Advertising Approach
Internet Marketing Helps You Take Advantage of Social Media
Internet Marketing Provides a Way to Really Build Relationships
Internet Marketing Allows You to Reach More People

Google translate providing 104 langues translate facility . Everyone can easy to translate any language without any fee.  Google translate is free for all so connect the people

Google is big company in it sector. Top most Product as listed below

Web Search
Google Chrome
Gmail
Android
Youtube
Google Adsence
Google Adwords
Google Drive
Google Map
Google New
Google+
Bloger
Google Book
Google Translate
Google Doc

Google ads is best for you.in google adwords many  ads feature  and provide best traffic and leads for you business.

AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.

Keywords Planer is Google Adwords tool which use to keywords search. in keywords tools find different location wise keywords research.   

We can submit the sitemap.xml file  in root directory and submit in webmaster tools sitemap menu you can submit sitemap and testit

CPC=cost per click

The formula for calculating CPC based on CTR and CPM is:

CPC = CPM / (1000 × CTR)

upload  website site map in root . just check example.com/sitemap.xml so put sitemap in  root