Definition of pay per click (ppc): Cost model implemented by search engines or other websites to charge advertisers for each time a user clicks a specific link.

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it (because of slow connection, an error in the src attribute, or if the user uses a screen reader).

Enhanced Cost Per Click (CPC) 
Automatic Cost Per Click (CPC)
CPA Bidding (Conversion Optimizer)

A reciprocal link is when one website adds a link to another website on the promise of that website adding a link back.

1. Optimize Images
2. Use a Simple Website Design
3. Enable Caching

Google PageSpeed Insights.
Moz Local Listing Score.
Keywordtool.io.
Google Analytics.

In Google Analytics, a session is a group of hits recorded for a user in a given time period. A user can generate one or more sessions

Bing
Ask.com
AOL.com

Citation Flow is a number of predicting how influential a URL might be based on how many sites link to it.
Trust Flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbors.

A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

 Crawling means that Googlebot looks at all the content/code on the page and analyzes it.
Indexing means that the page is eligible to show up in Google's search

 Google indexes each page that it crawls for future reference, and to be included in search results. In order for a page to be listed in Google search results, it must first be indexed! When Google's bots crawl a website they create a cached copy of each page, and then adjust their indexes.

<main>    Defines the main content of a document
<ruby>    Defines a ruby annotation (for East Asian typography)
<summary>    Defines a visible heading for a <details>

An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an eCommerce store's search engine rankings.

Navigational Queries
Informational Queries
Transactional Queries-

here used to be a rule of no more than 100 links on a page in the Google Webmaster Guidelines, they've removed that rule though. 100 links might seem like a lot if your site is a content site.

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints, that immediately precede sales or conversions.

Real-time analytics is a term used to refer to analytics that are able to be accessed as they come into a system. In general, the term analytics is used to define data patterns that provide meaning to a business or other entity, where analysts collect valuable information by sorting through and analyzing that data.

Real-time analytics is a term used to refer to analytics that are able to be accessed as they come into a system. In general, the term analytics is used to define data patterns that provide meaning to a business or other entity, where analysts collect valuable information by sorting through and analyzing that data.

Black Hat SEO is the process of optimizing & ranking your website through various methods, processes & techniques that violate search engines' guidelines.
Private Blog Network (PBN):
Link Exchange:
Blog commenting:
Content Farming

The ALT tag contains the alternative text for an image or a visual on a web page.
It is one of the fields that can be filled out in your HTML code, and enables you to add a description of the picture or video if it is not properly displayed on screen.

Googlebot is a web crawling software search bot (also known as a spider or webcrawler) that gathers the web page information used to supply Google search engine results pages (SERP).

    Setting S.M.A.R.T. Social Media Goals.
    5 Goals of Social Media Marketing:
    Brand Awareness.
    Enhance Public Relations.
    Build Community of Advocates.
    Research and Development.
    Driving Sales and Leads.
    Leveraging Social Media Marketing to Grow Your Business.

301 Permanent Redirect
302 Found (was: temporary redirect)
303 See Other
307 Temporary Redirect
308 Permanent Redirect (experimental)

A static URL is pointing to a file or a page that was already created.
A dynamic URL generally references a page that is generated based on what you enter.

1.) Google Hummingbird Update
      Application of meaning technology to billions of pages from across the web
       Use of Knowledge Graph facts to ensure better search results
2.)  Google Penguin Update
3.) Google Panda Update

Chrome Browser.
Google Fiber.
Google Maps.
Google Docs.
Google Analytics.
Google AdWords.

    Set up your blog
    Write content that gets lots of traffic
    Convert visitors into email subscribers
    Send those subscribers content that builds trust
    Sell products or services your audience wants

Yes, there is a limit to robots.txt file in terms of filesize 500 KB as Vipin points out. A maximum file size may be enforced per crawler. Content which is after the maximum file size may be ignored. Google currently enforces a size limit of 500kb.

1. Prototyping tool - Mockplus
2. Versatile design tools - Photoshop
3. UI design tool - Figma

Referrer spam (also known as referral spam, log spam or referrer bombing) is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referrer URL to the site the spammer wishes to advertise.

carolinaarticles.com
MuBlogs
http://www.brighthub.com/
http://www.articlesbase.com/   

    Contextual backlinks refer to the text link present in content (blog or article)that will redirect to your website.

   Target Long-Tail Keywords.
    Start Guest Blogging.
    Invite Others to Guest Blog on Your Site.

Directory submission refers to the process of adding your website to a web directory. The directory submission process involves submitting your website URL along with other details of your website to the most appropriate category.
In the SEO world, directory submission is the basic step taken by marketers to improve link popularity of a website.

1. Select your campaign type and name
2. Choose the geographic location where you'd like ads to show
3. Choose your "bid strategy," and set your daily budget.
4. Ignore the "Ad Extensions" section for now.

1. Google AdWords Increases Leads and Customers
2. It's a Flexible Marketing Platform
3. Businesses Get a High Return on Investment
4. You See Fast, Transparent Results
5. It Taps Into Huge, High Quality Traffic Sources

A XML sitemap protocol is specifically intended for search engine spiders. At its root, XML is a file that includes all the behind the scenes activity on a web site.
This can include when the URL was last updated, how important it is, the average frequency changes occur, the URLs relation to the rest of the site, etc.

HTML is just a general overview of the site, just the pages and info a user needs to be concerned with. If you're on a web site and you're looking for the shopping cart or the 'Contact Us' page and can't find it, you'd go to the sitemap and easily find it there.

Search Engine Optimisation (SEO) is a marketing strategy that allows search engines to find and rank your site in their search results. Sitemaps are a way for your site to communicate with search engines such as Google, MSN or Yahoo.

The importance of a sitemap goes hand in hand with the importance of SEO. SEO is essential to generating website traffic and revenue. On the other hand, sitemaps are essential to getting those search engine "spiders" to search, index and rank the content of your site.

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages

1. Quik
2.Rackons.com
3.99LocalAds.com

1. Quik

1. Advertise
2. Get Social
3. Mix It Up
4. Write Irresistible Headlines
5. Pay Attention to On-Page SEO

1. Online Market Share Report
2.Implementation and management of Digital Marketing Strategy
3. Establish and measure site goals
4. Quarterly competitive market analysis

The best times to post on Facebook are Wednesday at noon and 2 p.m. and Thursday at 1 and 2 p.m.
Thursday is the best day to post on Facebook in the week.

1.Twitter:

The purpose of SEO is to reduce the time a person spends searching for a relevant result (by elevating that page above the fold in the top 5 positions).
SEO, or search engine optimization, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search

Text to Code ratio is the percentage of a web page that is actual, text content. It is believed that search engines 'like' sites that have a high text to code ratio, which would help your SEO. There is no official definition of what a text-to-code ratio is.

This tool works by doing it's best to remove all html tags, javascript and all other non-content data from your html. Then it takes the size of what's left, and divides that by the size of the whole page.

You can do regular postings on social networking sites.

By writing a blog for your website, your visitors will get a sound reason to keep returning to your site. So, make sure you post a relevant content in the blog section of the website.

Through Blog Commenting you get a backlink from that particular website. So, Make sure relevant comment should be posted on relevant website.

Social Bookmarking is another way to get the quality links for your website.
Directory Submission is one of the great way to earn links.