I think its good for your business, your business can improve its online identity and you can protect your brand from fierce competitors

publish your business on local business directories website and most importantly on google my business

do local listing of your business and create guest post backlinks from high authority websites

listing your business on google my business and other local directories

Google My Business is a free web application that allows you to publicize your business profile on Google Search and Google Maps.

This is very much like a type of Facebook Page.

With Google My Business, business owners like you and us, can connect with your customers, update your business profile, and see how your customers are interacting with your business.

When users search for your brand in Google Search, by having a Google My Business profile, on top of the organic search results,  your company will also appear on the side of search results and map listings as well.

The more local sites that correctly and consistently list your business info, the more likely it is that you'll be found by more customers.

type the query on google: site:.au "member login" "get listed today"
you'll find pretty good amount of business directories

Use targeted Facebook lead ads to reach your local area.
Create a localized lead magnet relevant exclusively to your target market.
Run a local contest or giveaway which gets people excited.
Create a localized landing page for your brand's branches.

listing your business locally on websites on internet to gain the recognition

Microdata is a set of tags that aims to make annotating HTML elements with machine-readable tags much easier.

you will be notified through your search console dashboard

 Google Analytics reports on how website users interact with your site, while Google Webmaster Tools reports on how search engines interact with your site

Sitelinks are links to other pages (or sections of a page) that appear under some Google search results.

It is basically a search string that uses advanced search query to find information that are not easily available on the websites.

off page will never die, it will only change its variation

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

The Sandbox effect is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004 but not confirmed, with several statements to the contrary.

The average CTR for Google Ads is 1.91% for search ads, and 0.35% for display ads, according to the latest research. Search ads tend to have higher click-through rates than display ads for two key reasons. First, these ads show up when people are actively searching for something.

Bert stands for Bidirectional Encoder Representations from Transformers. It is a neural network-based technique for Natural Language Processing (NLP) that was open-sourced by Google last year.

This is not the period of stuffing keywords in your content; you should just focus on content intention towards visitors, then you can add 3 to 5 keywords in your content; make sure to add the keyword in the heading also!