Making a website SEO-friendly means that Google and other search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database. Once indexed, they can then serve the most relevant and valuable web pages to their users based on the topics they search for.

 Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website.

There are multiple benefits of local listings for local businesses. Not only do they increase the business' online visibility – and the business' chances of getting found online by potential customers .but they are also a way for the business to reach a broader audience.

Blog posts.
Leverage social media platforms.
Content marketing.
Identify the right target audience.
Strike a partnership with other local businesses.
Run contests to build a customer pool.
Leverage Influencers.

Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans.

use "Disallow" to stop from indexing. You can use also Meta Robot Tags to disallow or allow page or file for indexing. Just use disallow in tags to stop indexing page in which your pdf file is.

Create and submit a 'disavow' file to Google to ignore those links.

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website on search engine results pages (SERPs).  Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

A crawlable, correctly formatted address on your website.
The number of Facebook fans you have in the area.
The location of your website's server.

Hidden text is computer text that is displayed in such a way as to be invisible or unreadable. Hidden text is most commonly achieved by setting the font colour to the same colour as the background, rendering the text invisible unless the user highlights it. Hidden text can serve several purposes

Social media's role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus on marketing efforts and market research.

Link building is the practice of building one-way hyperlinks (also known as "backlinks") to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.

A session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and eCommerce transactions. Learn more about the different request types in Analytics

Advantages of email marketing
   Cost-effective
   Permission-based
   Flexible design
   Scalable
   Personalisation and segmentation
   Measurable
   Benchmark 
   Test before you
   Less intrusive
   Environmentally-friendly
   Time-saving
   Real-time marketing 
Disadvantages of email marketing

Spam
Undelivered emails
Design problems
Size issues
Resources and skills

This is what we call the snippet, the thing Yoast SEO helps you optimize with our Google/snippet preview. So it contains much more information than the normal snippet does. And that's why we call it a rich snippet

Reach Your Clients Instantly.
Increase Brand Awareness.
Create Geo-Targeted Search Ads.
Implement and Manage Ads Easily and Quickly.
Target the Right Audience Through Optimized Ads.
Increase Traffic Through Ad Visibility.
Pay Only Per Action.
Appear on Competitors' Related Keywords

Brand Mentions.
Commenting.
Forums.
Influencer Outreach.
Guest Author.
Broken Link Building.
Social Networking.
Social Bookmarking.

For website traffic, google analytics and semrush is the best tool.

for speed, Google PageSpeed Insights, and GTMetrix.

Show customers your products and services.
Promote your business name.
Increase traffic to your website, Facebook page or Twitter account.
Build relationships with customers.
Encourage word-of-mouth recommendations.
Improve your search engine ranking.
Save, organise and edit your images.
Find new images.

The social bookmarks tell search engine algorithms that your content is valuable. They increase your authority and credibility. That improves your ranking on keywords related to your business. Read on to learn why social bookmarking should be part of your marketing strategy.

TOP 6 Benefits of Social Media Optimization for Your Business

· Increased Brand Awareness.
· Improved Search Engine Rankings.
· Improved Brand Loyalty.
· Cost-Effective.
· Better Customer Satisfaction.
· Very Faster & Easier Communication.

the average click-through rate for search ads on Google is 1.91%. Whereas the average click-through rate for Google's display network is 0.35%.

Google Webmaster Tool (GWT)– This is probably the simplest way to identify a manual Google penalty. All you need to do is log in to your GWT account and click on 'Search Traffic' then 'Manual Actions. ' From there a window will display stating if you have committed a Google penalty or not.

Track your success with conversion tracking.
Use specific keywords for better conversion rates.
Use negative keywords to refine your traffic.
Use the search terms report to reach the right customers.
Include prices in your ad to attract potential buyers.

The Google Panda update targets websites with the following: "Thin" onsite content: Domains lacking quality content across many pages tend not to provide a valuable user experience.

itle tags should be between 50-60 characters in length.

Title tag.
Meta description.
Canonical Tag.
Alternative text (Alt) Tag.
Robots meta tag.
Social Media Meta Tags (Open Graph and Twitter Cards)
Responsive Design Meta Tag.

H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings, so I would use them in the proper way on a page

The Accelerated Mobile Pages project allows you to create mobile pages that load instantly, helping visitors better engage with the page instead of bouncing. The optimization techniques involved in creating AMP pages not only make the page load time fast but also gives visitors a good user experience.

A Secure and Accessible Website.
Desktop Page Speed and Mobile Page Speed
Mobile Friendliness.
Domain Age, URL, and Authority.
Optimized Content.
Technical SEO.
User Experience
Links.

Link velocity is the speed at which others are linking to your site or you're building links from other websites that will point to yours. Another way of understanding it is the speed at which your backlink profile is growing over a set period of time.

A top-level domain (TLD) is the last segment of the domain name. The TLD is the letters immediately following the final dot in an Internet address.

Rich snippets are snippets that have a higher click-through rate. People just prefer to click on the results that give them more information. If the click-through rate of a snippet increases, you'll get more traffic from that search result.01-Dec-2020

Between 40% and 55% is usually okay, while 55-65% shows significant room for improvement.

this point will help you to reduce bounce rate of website

Optimize Page Load Time.
Make Your Content More Accessible with Smart Formatting.
Use Sidebar Widgets and Promotions Sparingly.

Dwell time is the length of time a person spends looking at a webpage after they've clicked a link on a SERP page, but before clicking back to the SERP results.

Schema markup (schema.org) is a structured data vocabulary that helps search engines better understand the info on your website in order to serve rich results. These markups allow search engines to see the meaning and relationships behind entities mentioned on your site

The robots. txt file, also known as the robots exclusion protocol or standard, is a text file that tells web robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages not to crawl.  txt file. The asterisk after "user-agent" means that the robots.

Non-canonical URLs are pages that are either a canonical duplicate of another URL or a duplicate piece of content.  That means these URLs are being linked to from pages on your site. It also means they are accessible, which is only possible if they are not handled with redirects properly.

Enable compression.
Minify CSS, JavaScript, and HTML.
Reduce redirects.
Remove render-blocking JavaScript.
Leverage browser caching.
Improve server response time.
Use a content distribution network.
Optimize images.   

Referral traffic is Google's method of reporting visits that came to your site from sources outside of its search engine. When someone clicks on a hyperlink to go to a new page on a different website, Analytics tracks the click as a referral visit to the second site.

Page segmentation is the process by which a scanned page is divided into columns and blocks which are then classified as halftones, graphics, or text. Past techniques have used the fact that such parts form right rectangles for most printed material