Selection of proper tags are i think one of the most useful among this which is missing here

Other than this keep variation in your anchor text and dont use parked domain

Even-though you achieve good page position but people are not seeing bad reviews for your website than it can be difficult for you to covert your visitor in to customers in such cases RM is important

onpage will do 30% work for you(for less competitive probably more than 50%) and rest 70% you can push by your offpage work so better do onpage work first and than offpage

Many people says like it wont make difference if you see big brands than they dont have keywords in the URL but i would say it makes difference while you are running small business i seen many keyword rich( not stuffed) domain ranks higher