Choose a performance-optimized hosting solution.
Compress and optimize your images.
Reduce your redirects.
Cache your web pages.
Enable browser caching.
Use asynchronous and deferred loading for your CSS and JavaScript files.
Minify CSS, JavaScript, and HTML.

Choose a performance-optimized hosting solution.
Compress and optimize your images.
Reduce your redirects.
Cache your web pages.
Enable browser caching.
Use asynchronous and deferred loading for your CSS and JavaScript files.
Minify CSS, JavaScript, and HTML

Publish Relevant, Authoritative Content.
Update Your Content Regularly.
Metadata.
Have a link-worthy site.
Use alt tags.

Robots. txt files are best for disallowing a whole section of a site, such as a category whereas a meta tag is more efficient at disallowing single files and pages. You could choose to use both a meta robots tag and a robots.

Publish Relevant, Authoritative Content.
Update Your Content Regularly.
Metadata.
Have a link-worthy site.
Use alt tags.

A search engine-friendly site will ensure there is unique content on each page of the site. Search engine-optimized content is content that does more than holding a place on the page. It's content that is specifically relevant to what searchers are looking for and optimized to perform well in the search engines

short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations.

Keyword prominence is an SEO best practice that involves using a page's target keyword early in order to send a strong signal to Google about what the page should rank for.

PageRank is the grade (1 to 10) your web page gets from headmaster Google. SERP is the position of your website in Google's search engine results based on a certain keyword combination.

Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable.

Perhaps the most common method of redirecting a web page is through adding specific rules to a `. htaccess` on an Apache web server. We can then let the server deal with everything. Any page that the user visits on the old website will now be redirected to the new one.

Focus on content creation.
Plan your keyword targeting strategies carefully.
Stay abreast of SEO news.
Monitor your competitors' backlink profiles.
Monitor your competitors' on-site SEO activities.

Top 10 Google Ranking Factors

Content that provides valuable and unique insights.
Content that covers a topic in-depth.
Organic click-through rates.
Keywords in H1.
The content's length.
Website domain authority.
Total number of backlinks from relevant sources.
Page loading speed via HTML.

A Uniform Resource Locator, colloquially termed a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it.

Step 1: Enable Custom Fields. From your WordPress Dashboard, access the page or post you intend to add Schema to. Step 2: Generate Your Code. You can create your Schema markup code via Google's Structured Data Markup Helper.
Step 3: Insert the Code.
Step 4: Update Your Header File.

A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics.

Instagram. Instagram is one of the fastest-growing platforms, especially among a young audience. Like Pinterest, Instagram relies on photos or videos for conversation. As a result, this platform works really well for visual-based businesses, like art, food, retail, and beauty.

The Top SEO Techniques For Your Digital Marketing Strategy
Optimizing for local.
Speeding up your website.
Creating optimized landing pages.
YouTube SEO.
Guest posting.
Mobile SEO.
Keyword research.
Creating high-quality content.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Web Stories are a visually rich, full-screen content format for the web, which allow you to tap or swipe through stories. To consume content, you can tap or swipe through Web Stories. Google supports Web Stories, so you might find them across Google Search and Discover.

Search engines work by crawling the web using bots called spiders. These web crawlers effectively follow links from page to page to find new content to add to the search index. When you use a search engine, relevant results are extracted from the index and ranked using an algorithm.

Build a list of your target keywords. Keyword mapping starts with proper keyword research to find all the keywords you already rank for, as well as new keywords you want to target. You can check what keywords already bring you traffic with Google Search Console and find new keyword ideas with Google Analytics.

White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

Photo-sharing services offer a range of marketing benefits.
Show customers your products and services. ...
Promote your business name. ...
Increase traffic to your website, Facebook page or Twitter account. ...
Build relationships with customers. ...
Encourage word-of-mouth recommendations. ...
Improve your search engine ranking.

The 7 different types of social media
Social networking sites. Most of us are familiar with social networking sites like Facebook, Twitter, and LinkedIn. ...
Social review sites. ...
Image sharing sites. ...
Video hosting sites. ...
Community blogs. ...
Discussion sites. ...
Sharing economy networks.

Step #1: Improve Your On-Site SEO.
Step #2: Add LSI Keywords To Your Page.
Step #3: Monitor Your Technical SEO.
Step #4: Match Your Content to Search Intent.
Step #5: Reduce Your Bounce Rate.
Step #6: Find Even Keywords to Target.
Step #7: Publish Insanely High-Quality Content.

Rich snippets are snippets that have a higher click-through rate. People just prefer to click on the results that give them more information. If the click-through rate of a snippet increases, you'll get more traffic from that search result.

A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing.

This is a process of buying and selling of Websites/blogs/domains wherein you have to buy any blog in low price and then sell into the higher price. There are two simple ways by which you can start with Flipping a Blog (Blog selling).

Click into the issue to learn the details of the error. ...
Click "Learn more" on the details page to see the details of the rule that was violated.
Click an example URL row in the table to get details on that specific error.
Fix your pages and then click Validate fix to have Google recrawl your pages

Ahrefs: SEO Keyword Tool.
Google Search Console: Top SEO Tool.
SEMRush: Marketing SEO Tools.
KWFinder: SEO Keyword Tool.
Moz Pro: SEO Software.
Ubersuggest: Keyword Tracking Tool.
Answer The Public: Free SEO Tools.
SpyFu: Free SEO Tools.

301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

According to several ranking specialists, it seems that using URL shorteners doesn't lead to any negative impact on your SEO. As a matter of fact, shortened URLs are considered by search engines as any regular 301 redirects and they will thus act upon it.

Best Search Engine Optimization (SEO) Tools

Ahrefs: SEO Keyword Tool.
Google Search Console: Top SEO Tool.
SEMRush: Marketing SEO Tools.
KWFinder: SEO Keyword Tool.
Moz Pro: SEO Software.
Ubersuggest: Keyword Tracking Tool.
Answer The Public: Free SEO Tools.
SpyFu: Free SEO Tools.

5 tips for Helping You Choose the right keywords
1. THINK LIKE A CUSTOMER
2. STUDY THE COMPETITION
3. UNDERSTAND THE LONG TAIL KEYWORD
4. USE KEYWORD RESEARCH TOOLS
5. ANALYZE THE RESULTS

Google My Business provides you with the ability to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details or a link to your website.

In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties.  Analytics shows reports for one view at a time. You can set up multiple views for a single domain.

a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

Statistical SEO split-testing means dividing pages of similar intent on your website into two groups, making a change to one of them, and monitoring the impact it has on a key SEO metric, such as organic traffic, click-through rate (CTR), or keyword ranking positions.16-Apr-2021

Add a pop-up to your site.
Remove unnecessary form fields.
Add testimonials, reviews, and logos.
Remove distractions.
Make the initial step really easy.
Add a third-party signup service.
Strengthen your CTA copy.
Add live chat to your site.

Exit rate is the percentage of visits that were the last in the session whereas bounce rate is the percentage of visits that were the only one of the session.

Anything more than 1.6 would put you in the best 20% of sites we benchmark for sessions per user, and more than 1.9 would put you in the best 10%

a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

SEO works to get your site higher in the organic rankings so that you rank for customers typing queries applicable to your content. Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords.

SEO is important because it keeps the search results fair. ... The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective.

Here are some free ways to improve your Google search rank.

Improve your website's user experience.
Write great content optimized for SEO.
Get more backlinks.
Improve your page speed.
Fix broken links.
Optimize your images.
Use H1 and H2 header tags.
Optimize for local search.

The Benefits of Local Listings. There are multiple benefits of local listings for local businesses. Not only do they increase the business' online visibility – and the business' chances of getting found online by potential customers – but they are also a way for the business to reach a broader audience

Create a Google My Business Account.
Get Regular Reviews from Happy Customers.
Optimize for Voice Search.
Create Content Based on Local News Stories or Events.
Optimize Your Website for Mobile.
Hone in on Local Keywords.
Use Location Pages or a Location-Specific "About Us" Page.

Yelp.
Google.
Bing.
Facebook.
Better Business Bureau.
Angie's List.
MerchantCircle.