Your reputation is everything. Online reputation management services are designed to go into the world of social media, find mentions of your brand and protect against negative brand associations. ORM as it is becoming known, is the practice of consistent research and analysis of your business or industry reputation as it's represented by the content across all types of online media. So – Why do we need to manage our online reputation? Well.... if you don't control your brand and listen to what is said about your company and your products or services, then someone else can or indeed will.
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