Marketing your products and services in the internet can be more effective if you use techniques that are already tried and tested in the business. One of them is the use of search engine optimization or SEO. Search engine optimization is a technique that uses search engines in order to establish traffic by having your website appear in the search engine results at a higher rate.

Using SEO in internet marketing is a technique that will allow you to generate a reasonable amount of traffic to keep your business alive. Basically, the concept of internet marketing SEO is to have your website included in the search result lists of search engines that are used in the internet.

Using this technique in internet marketing gives many advantages that if you are thinking of venturing into an online marketing business, taking advantage of the search engines can help you establish your venture. Internet marketing SEO is a good means to create if not, to increase your website traffic. It is reasonable to believe that maintaining traffic is one of the lifelines of an internet marketing business. Therefore, it is easy to assume that when a certain website is included in the search engine results, the website will more likely be viewed. In this case, more potential clients will be able to view your website and therefore, you have more chances of converting these clients into paying ones.

So how exactly do you achieve this by using search engine optimization? One way is to create relevant topics in your website or blog. By making sure that your website or blog contents are informative, there is a higher chance that you will get rated by the search engines. Another way of making this happen is by building links. When building links, what you do is to link your website or blog to another site to achieve a higher SEO turnover. However, it is important to know that in order to achieve this, your website should count. What exactly does it mean that it should count? Simple, your website or blog contents should be relevant, understandable, and if possible, with minimal grammatical errors.

Its really a nice explanation of SEO but I want to ask one more thing. What should be the right approach to do competitor analysis or tracking competitors to get above them in SERP. I am interested in this because my website has more links than my competitors but they are still above me due to good PR and domain age. What should be my best approach to come on page one from 12th position in SERP. Just want to step ahead them in fortnight(2 positions improvement).

hello friends
      For  website  promotion  always try to do quality of work.Do on page optimization proper then enter into off page optimization.In on page optimization do title, keyword, description & image optimization.

Website promotion is a vast area. SEO is just one method of website promotion. Let us see some basic website promotion methods.
-SEO
-Email marketing
-Offline marketing(Eg: banners, visiting cards, t-shirts, etc)
-Press releases
-Article marketing
-Forum participation
-Social media marketing
-Search engine marketing

Most webmasters believe that SEO has higher ROI.  But I think it's always better to use different methods to build traffic than sticking to one method.

There is a famous investment saying as "Don't put all your eggs in one basket".

Determine who your competitors are, once you've determined the keyword competitors, you need to determine the factors that might be in play to help these Web sites to rank, while yours may not.

   

A major basic to promoting a site is making links. Backlinks allow Search Engines and people to locate a Website. There are a diversity of convictions to how different Search-Engines use backlinks. However, it is nameless that this issue is vital, and for palpable reasons.

quality and smart work in less time to achieve your website marketing goals..so many activities and platforms available its up to how you sort it out.....its just like work like an artist doing painting

We should not miss any of the way to promote website. Squidoo and Hubpages are still helpful to increase website traffic as well ranking.