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What is search engine placement marketing?

Search Engine Placement, or Pay Per Click advertising, is the process by which a web site operator can arrange for a web site to be placed in a pre-defined position within some search engines. ... Advertisers bid against each other for a fixed position within a list of search results.

It is the type of marketing that helps to place your webpages higher in search engine pages.

Search Engine Placement, or Pay Per Click advertising, is the process by which a website operator can arrange for a website to be placed in a pre-defined position within some search engines. ... Advertisers bid against each other for a fixed position within a list of search results.

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Search engine placement, or pay-per-click advertising, is a process by which a website operator can arrange to place a website in a predefined location in certain search engines. ... Advertisers bid against each other for a fixed position in the search result list.

Search engines sell ad space at the top and bottom of the search engine results pages.