How can i get my keywords in top 10 position?

Started by gurunath, November 17, 2017, 02:03:15 AM


BENSTILLER24

Your SEO strategy: Get on the first page!

Few people click beyond the first page of search results, so if you want to be seen, you need to be among the top listings. To do that, you need to learn a bit about how search engines work and how to optimize your website, more commonly known as Search Engine Optimization (SEO).

Once search engines know your site exists, they scan your site, index the information, and analyze the content to determine how and where your website should display on the results page. If your site isn't optimized, it won't rank well and may end up well below your competitors.

Each search engine has its own set of ranking criteria, but they all look at these same basic but key elements.

Keywords

Keyword ResearchThese are select words and phrases that someone would use when searching for your business. You'll want to research and discover what your customers and potential customers are searching for and then produce content targeting those terms. If you publish a page targeting "birch hardwood flooring" then that page should utilize that exact phrase a couple of times naturally in the body copy (but only where it makes sense — don't cram them in).


Title Tag

The Title Tag provides a brief summary of what people can expect from the page. It displays in a few important places, including the browser's title bar, and as the title for your listing in search engine results. If you target a specific audience, consider including that in the title, like "Experienced motorcycle accident and injury attorneys in Arizona." It helps if each page in your site contains a unique title, but keep it concise — less than 65 characters including spaces.

Meta Description Tag

The Meta Description Tag displays below your website's link in search results and should entice people to visit your site. Every page on your site should include a unique Meta Description using the keyword for that page. Keep your Meta Description Tags less than 150 characters and avoid non-alphanumeric characters.

Header Tag (H1 Tag)

Each page in your site should include only one H1 Tag. While it doesn't display in search results, it's generally the largest or most prominent text on the page. The header tells visitors what they're reading or viewing; think of a chapter title in a book. Keep it brief — no longer than a short sentence and it must include the page's target keyword.

Page Content

Your website's content, the text that your visitors read, is critical for search engines as well. Use between 300 and 700 words, including the keywords you selected. Focus the page content to the subject matter of the target keyword. Wikipedia is an excellent example of this concept. When you visit the Wikipedia Isaac Newton page you only see content about Isaac Newton. The page copy is focused on that subject matter. Go ahead and search "Isaac Newton" in Google and check out the top result. And always make sure everything on your site is original material.

Search engines can tell (and will penalize you) if your content has an excessive number of keywords, so don't overdo it.
Website Navigation

Website navigation refers to all the links on your site and how visitors navigate from page to page. Visitors and search engines both rely on good navigation to get around your site. Is your navigation built in a code base search engines can read? It is best to utilize HTML and CSS. Is every page you want indexed linked through your navigation? If not, you have orphan pages and if these pages are not important enough for you to funnel traffic to through your navigation the search engines will rarely rank those pages.

Ensure all the URLs in your navigation are valid because a broken link is like hitting a brick wall, so be sure to check your links regularly.

Sitemap

A sitemap is essentially a map or directory of all the pages in your website. Sitemaps guide search engines throughout your site with the names and locations of pages. They can speed up indexing and, in some cases, increase site traffic by indexing previously buried pages. There are two types of sitemaps: 1) an HTML sitemap and 2) an XML sitemap.

An HTML sitemap are typically linked from the footer and is a web page users can visit to see all the important pages on your site. An XML sitemap is something completely different. This sitemap is really only for search engines and they have a specific protocol and code requirements. Every site should have one and the XML sitemap should be listed in your Webmaster Tools account (Google and Bing).

Image Optimization

Images help break up the text and add visual interest to your site. Be sure to include an image on each page, and to optimize these assets to gain referral traffic from Image Search. Three components are critical for image optimization. First, align the page's target keyword to the image file name. If your page is targeting "birch hardwood flooring," then the hero image file name should be:

ameliadavies

There are various ways in which you can bring your keywords in top 10 positions.
Mostly off page SEO activities can be used to bring your keywords in first page.
Some of the off page activities are:
1. Profile creation
2. Blog posting
3. Image sharing
4. Classified posting

RH-Calvin

Top ranking can be achieved by good on page and off page techniques. Creating good content for your webpages and building backlinks for them from high authority relevant webpages will help to rank keywords higher in search engines.
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virginoilseom

- Lay the Groundwork.
- Do Your Initial Keyword Research.
- Check Out the Competition.
- Consider Intent.
- Conceptualize the Content.
- Execute.
- Optimize for Your Keyword.
- Publish.
- Promote.

Erick_Lopez

Quote from: BENSTILLER24 on November 17, 2017, 02:28:55 AM
Your SEO strategy: Get on the first page!

Few people click beyond the first page of search results, so if you want to be seen, you need to be among the top listings. To do that, you need to learn a bit about how search engines work and how to optimize your website, more commonly known as Search Engine Optimization (SEO).

Once search engines know your site exists, they scan your site, index the information, and analyze the content to determine how and where your website should display on the results page. If your site isn't optimized, it won't rank well and may end up well below your competitors.

Each search engine has its own set of ranking criteria, but they all look at these same basic but key elements.

Keywords

Keyword ResearchThese are select words and phrases that someone would use when searching for your business. You'll want to research and discover what your customers and potential customers are searching for and then produce content targeting those terms. If you publish a page targeting "birch hardwood flooring" then that page should utilize that exact phrase a couple of times naturally in the body copy (but only where it makes sense — don't cram them in).


Title Tag

The Title Tag provides a brief summary of what people can expect from the page. It displays in a few important places, including the browser's title bar, and as the title for your listing in search engine results. If you target a specific audience, consider including that in the title, like "Experienced motorcycle accident and injury attorneys in Arizona." It helps if each page in your site contains a unique title, but keep it concise — less than 65 characters including spaces.

Meta Description Tag

The Meta Description Tag displays below your website's link in search results and should entice people to visit your site. Every page on your site should include a unique Meta Description using the keyword for that page. Keep your Meta Description Tags less than 150 characters and avoid non-alphanumeric characters.

Header Tag (H1 Tag)

Each page in your site should include only one H1 Tag. While it doesn't display in search results, it's generally the largest or most prominent text on the page. The header tells visitors what they're reading or viewing; think of a chapter title in a book. Keep it brief — no longer than a short sentence and it must include the page's target keyword.

Page Content

Your website's content, the text that your visitors read, is critical for search engines as well. Use between 300 and 700 words, including the keywords you selected. Focus the page content to the subject matter of the target keyword. Wikipedia is an excellent example of this concept. When you visit the Wikipedia Isaac Newton page you only see content about Isaac Newton. The page copy is focused on that subject matter. Go ahead and search "Isaac Newton" in Google and check out the top result. And always make sure everything on your site is original material.

Search engines can tell (and will penalize you) if your content has an excessive number of keywords, so don't overdo it.
Website Navigation

Website navigation refers to all the links on your site and how visitors navigate from page to page. Visitors and search engines both rely on good navigation to get around your site. Is your navigation built in a code base search engines can read? It is best to utilize HTML and CSS. Is every page you want indexed linked through your navigation? If not, you have orphan pages and if these pages are not important enough for you to funnel traffic to through your navigation the search engines will rarely rank those pages.

Ensure all the URLs in your navigation are valid because a broken link is like hitting a brick wall, so be sure to check your links regularly.

Sitemap

A sitemap is essentially a map or directory of all the pages in your website. Sitemaps guide search engines throughout your site with the names and locations of pages. They can speed up indexing and, in some cases, increase site traffic by indexing previously buried pages. There are two types of sitemaps: 1) an HTML sitemap and 2) an XML sitemap.

An HTML sitemap are typically linked from the footer and is a web page users can visit to see all the important pages on your site. An XML sitemap is something completely different. This sitemap is really only for search engines and they have a specific protocol and code requirements. Every site should have one and the XML sitemap should be listed in your Webmaster Tools account (Google and Bing).

Image Optimization

Images help break up the text and add visual interest to your site. Be sure to include an image on each page, and to optimize these assets to gain referral traffic from Image Search. Three components are critical for image optimization. First, align the page's target keyword to the image file name. If your page is targeting "birch hardwood flooring," then the hero image file name should be:



Very well said!
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