How do you see SEO and PPC working together to improve results?

Hi Friends,
Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy.

• Visibility
• 
  Share Keyword Data
• 
  Use Best Performing PPC Ad Copy to Inform Your Organic Content Strategy
• 
  Integrate E-Commerce Feeds into AdWords Results
• 
  Use Site Search Data to Inform PPC Keywords
• 
  Combat Negative PR
• 
  Social Media Visibility
• 
  Test Strategic Organic Keywords with PPC

Both SEO & PPC gives you maximum targeted:->

Traffic
Leads
Customers
Sales
Branding
Though both have a different operation, SEO gives you organic traffic, whereas PPC, gives you instant traffic and leads.

SEO is almost FREE, whereas PPC, is paid.

It depends on you, your budget which one you choose and apply for your team or business.