How Search engine ranks the page?

Whenever a searcher searches the query. Google finds its keywords and check the relevancy into the content and display the content with its fix matches.

When someone performs a search, search engines scour their index for highly relevant content and then orders that content in the hopes of solving the searcher's query. This ordering of search results by relevance is known as ranking.

Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query.

Beyond looking at keywords, our systems also analyze if content is relevant to a query in other ways. We also use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.

Search engines rank pages based on several factors to determine their relevance and authority. These factors include:

• Relevance to the Query: Pages that closely match the search query are considered more relevant.
• Content Quality: High-quality, informative content that satisfies user intent ranks higher.
• Keywords: Proper use of relevant keywords throughout the content helps search engines understand the topic of the page.
• User Experience: Factors like page load speed, mobile-friendliness, and easy navigation contribute to a positive user experience.
• Backlinks: Links from other reputable sites indicate trust and authority, boosting a page's ranking.
• Technical SEO: Proper use of meta tags, structured data, and a clean URL structure helps search engines crawl and index the page efficiently.
• Social Signals: Engagement on social media platforms can indirectly influence rankings.

Search engines like Google use algorithms that assess these factors to determine where a page should rank in search results. Optimizing for these factors helps improve a page's visibility and organic traffic.

In short, Search engines rank pages based on several factors to determine their relevance and authority. These factors include:
1. Content should match the search query.

2. High-quality, informative content is prioritized.

3. Links from reputable sites boost authority.

4. Easy navigation and fast load times matter.

5. Optimized for crawling and indexing.

6. Matches the searcher's needs.

7. Regular updates can improve rankings.

8. Relevant for location-based searches.

9. Constantly evolving criteria for ranking.

Understanding these factors and implementing best practices can help improve your website's visibility and rankings in search engine results pages (SERPs).