How will you measure success as an SEO analyst or specialist at our organization?

There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. Yet, the prize is worth it.

Organic click-through rate is a good KPI to measure the quality of your website. If web searches like what they see, they'll dig deeper into your site. A CTR is a straightforward metric: It's the number of times a search result gets clicked, divided by how many views (or impressions) the search result has received.