Hlo Friends,
What's the difference between organic vs. paid results?
Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.
Organic search results are the listings of Web pages returned by the search engine's algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. The exact placement of the ads is determined by both a bidding process and quality score.
Mostly people trust in organic search result because if anyone want to purchase a "shoe" online so,when he will put query "buy shoe online" in google search box which websites will display on top three he will try on that not on the paid ads which is displayed on search results.
Search engine optimizing a website to receive higher organic search engine results produces a better return on investment than paid search engine advertising
- Effective search engine optimization leads to higher organic search engine results
- Paid advertising can deliver immediate traffic but is costly and traffic to your website will cease once your budget runs out
- Over time, organic search result traffic to your website will continually increase if you continually conduct effective search engine optimization on your site.