What are the benefits of SEM..?

It can increase the web traffic

Benefits of Search Engine Marketing (SEM):

    Increase brand awareness and brand equity of product.
    Increase Visibility - Increase in web site traffic.
    Advertise to an audience that's already interested in you.
    Increase in targeted leads.
    Target your ads to users based on languages and locations.

SEM (search engine marketing) refers to paid advertisements on SERPs (search engine results page). The most widely used platform for SEM is Google Adwords, and it works by website owners paying Google directly to have the ad for their website placed higher on the SERPs for search terms.

SEM, or Search Engine Marketing, is a wider activity than just SEO. Search Engine Marketing actually can include SEO, but more commonly has Paid Ads as its primary focus.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.