What are the steps you take to optimize a website?

Here 6 Simple Steps to Optimize Your Website:
1. Keyword Research
2. Great content (the longer, the better)
3. Natural keyword usage
4. Page titles
5. Header tags
6. Internal linking

1. Keyword Research:Many are simply too competitive, and a new website must do proper keyword research in order to find the right keywords. The ones you select should bring in traffic but also have an appropriate amount of competition.
3. Natural keyword usage:The primary rule for mixing your keywords into your content is to make sure they sound natural to the reader. When you write for your reader  and use natural keyword placement, you can actually rank better with search engines.
Google authorship:Google authorship is easy to set up in your content and your Google+ profile. It allows you to establish yourself as an authority in your niche and as a result, Google will rank pages higher for your site.

Check website load speed
Content is kind, unique and informative content
Use long tail keywords
Home page content - 500 words
inner pages - 300 words
Apply meta tags
Description, title, keywords...
images optimization
H1.. h6 tags

We Must Do the On page optimization for the website.Optimize the meta title and Description and Meta Keyword, Check the robot.txt, Add the schema Mark up for our website, Check the content too