What do you mean by the term competitive Analysis?

Hi Friends,
Competitive analysis is the analytical process of understanding the substitutes to a product. The idea is that substitutes are competing with a product for customers. If a product have many substitutes, usually the price of the product is lower because it is considered easily replaceable. Things that are hard to replace, are usually more expensive.

Its come under SEO off page activity when there is a substitute of your product is available in the market then we do so to analyse the activity of competitor like on what price he/she selling, quality and after sale service offering, traffic etc

In simple words, this means to investigate your competitors and analyze to understand your competitors by the step-by-step process to leverage SEO competitor analysis to improve your search result rankings.

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

Identifying your competitors and check that on what websites they paste their link to get high ranking.

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

Competitive Analysis. Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service. A competitive analysis is a critical part of your company marketing plan.