What exactly event tracking according to you is?

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himanshu

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What exactly event tracking according to you is?
« on: June 11, 2019, 07:35:53 AM »
What exactly event tracking according to you is?

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sohailkhan1

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Re: What exactly event tracking according to you is?
« Reply #1 on: June 12, 2019, 05:23:17 AM »
According to me tracking means to know your business if you are owning a website or a blog

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sinelogixtech

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Re: What exactly event tracking according to you is?
« Reply #2 on: June 12, 2019, 07:33:32 AM »
According to us event tracking means, check Google Analytics to see if the event showed up. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Your tracked events can be found under “Behavior” in Google Analytics.

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Rscomp

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Re: What exactly event tracking according to you is?
« Reply #3 on: June 13, 2019, 12:50:53 AM »
“Events are user interactions with content that can be tracked independently from a web page or a screen load,” according to Google. “Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.”

Elements can include things like buttons, videos, light boxes, images, and podcasts.

So Google Analytics event tracking is just the way GA measures and records a variety of different metrics related to visitor engagement with these elements.

For example, if you want to see how many people download a PDF you have on your website, you can set it up so that Google Analytics records that event every time it happens.

Some other things you can record using event tracking:

# of clicks on a button
# of clicks to outbound links
# of times users downloaded a file
# of times users shared a blog post
How much time users spend watching a video
How users moved their mouse on a page
Form field abandonment
When you couple it with your Google Analytics goals, event tracking can help prove the ROI of a marketing campaign.

Now that we know exactly what Google Analytics event tracking is used for, let’s take a look at how it tracks the events.

 




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