What is AMP?

Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.

AMP or an Accelerated Mobile Page is an HTML page that is lightweight and stripped down. The mobile user gets a much-improved experience: content is faster, more engaging, and easier-to-read. AMP was specifically built for publishers, and publishers still make up a big chunk of AMP content out there.