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What is competitive analysis?

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makoo01

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What is competitive analysis?
« on: April 07, 2021, 05:26:52 AM »
What is competitive analysis?

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SinelogixTechnologies

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Re: What is competitive analysis?
« Reply #1 on: April 07, 2021, 06:31:09 AM »
A competitive analysis is a process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own business, product, and service. The goal of the competitive analysis is to gather the intelligence necessary to find a line of attack and develop your go-to-market strategy.

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sophiawils59

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Re: What is competitive analysis?
« Reply #2 on: April 08, 2021, 12:44:56 AM »
Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

 

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