Helllo Frinends,


                 What is CTR and how to boost it?

Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.

CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 1000 impressions, then your CTR would be 0.5%.
Adding ad extension, Add sitelinks, Extended Headlines, Consider the display url as marketing copy, Seasonal headlines,Use trademarks are some way to boost CTR.

Click-through rate (CTR) is a measure of the percentage of clicks receive out of total site impressions. Impressions refers to the number of times your site is viewed. If you want to boost your CTR make unique and quality title and meta-description for your site.

How to increase CTR

1. Write a compelling, intriguing title.
2. Optimal meta description tag.
3. Use Google Rich Snippets.
4. Display Breadcrumb on Google Search.
5. Display an avatar on Google with Google Authorship.
6. Display Sitelinks.
7. Optimize Google Instant Previews.

In addition, an call to action ad that is unique and interesting would increase the CTR of the ad.