What is meant by Cohert Reports ?

About cohorts. Examine the behavior and performance of groups of users related by common attributes. A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. ... The Cohort Analysis report lets you isolate and analyze cohort behavior.

Cohort analysis is specifically the analysis of cohorts in regards to big data and business analytics, while in cohort study, data is broken down into similar groups.

A "cohort analysis," then, simply allows you to compare the behavior and metrics of different cohorts over time. You can then find the highest-performing (or lowest-performing) cohorts, and what factors are driving this performance. The cohort analysis report is one of the most underrated features on Google Analytics.

A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior. In this article: See cohort data.