What is NAP?

NAP stands for Name, Address, Phone Number.

NAP is a key component of local SEO. Google take data into account when looking to determine which companies to display in geo-targeted searches.

NAP is an acronym for Name, Address, and Phone number. The NAP for your business needs to be correct and consistent when optimizing your website and online presence for local search because Google values accurate information for its users.

NAP stands for Name, Address, Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for geo-targeted searches.