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What is ORM in digital marketing?

Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

It is the way of creating or maintaining your company's brand name in the online community. Everything on the web like search engines, Twitter, forums, blog, social networking is a part of online community. It is mandatory to be present on these platform in a positive way to create the value of your brand and increase its visibility. Thus, ORM becomes important.