What is page speed and why does it matter?

Hi Friends,
Page speed in SEO refers to the speed in which a page is loaded. Better load times (closer to zero seconds) are preferred by search engines over load times that take many seconds. Faster pages are said to have an increased potential of ranking highly for search queries compared to slower pages.

The reason Google rewards fast websites is that it wants its users to associate their search engine with findings answers to the queries as fast as possible. As long as Google can get everyone to be happy about the results they provide, the people will continue using Google, and they will be able to keep selling their ads.

Having slow page load time negatively impacts on your website ranking in search engines as well as increases the visitors bounce rate.
The ideal website load time is from 2 to 5 seconds. However, about 47% of internet users expect desktop sites to load in 2 seconds or less.

Page speed is important to users because, well, faster pages are more efficient. Per a recent Kissmetrics infographic, if a page takes longer than 3 seconds to load, over a quarter of users will click away.

Page Speed, simply put, is the time taken for a page to load.
Having slow page load time negatively impacts on your website ranking in search engines as well as increases the visitors bounce rate.
The ideal website load time is from 2 to 5 seconds. However, about 47% of internet users expect desktop sites to load in 2 seconds or less.

See the data below to have an idea about how slow websites hurt your conversion:

up to 3 second Load Time – 32% Bounce rate increase
up to 5 second Load Time – 90% Bounce rate increase
up to 6 second Load Time – 106% Bounce rate increase
up to 10 second Load Time – 123% Bounce rate increase

Thanks for sharing the information.

Page Speed is the amount of time that it takes for a webpage to load. A page's loading speed is determined by several different factors, including a site's server, page filesize, and image compression.
It is one of the most important factors Google considers when ranking a website, having slow page speeds may not only frustrate users but also Google, causing your website's organic rankings and traffic to drop.