What is Real time marketing

 Real-time marketing involved creating a marketing strategy focused on up-to-date events. Marketers made use of current trends and customer feedback while working to connect consumers with products and services they could use.

Real-time marketing involved creating a marketing strategy focused on up-to-date events. Marketers made use of current trends and customer feedback, while working to connect consumers with products and services they could use. Real-time marketing grew in popularity with the rise of social media because it provided businesses with access to real-time Social Media Concepts information on target audiences; marketers were able to tap into that information and transform it into messages and products that they thought the customer might like.

Real time marketing can be defined as marketing done to a customer in a particular time and place. It is the kind of marketing which seeks the most appropriate offer for a particular customer. Real-time marketing is the outcome of customer relationship management (CRM) solutions in major companies.

Real-time marketing involved using data reported instantaneously so marketers can make decisions based on information on what's happening in that moment. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers.

The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment.

Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place.