Hello friends,

What is SEM and SMM in digital marketing?

SEM refers to search engine marketing and is done with the help of various on page and off page techniques to promote your business in various search engines.

SMM refers to social media marketing and is done by promoting your website and business in various social media websites.

SEM (Search Engine Marketing): It is a marketing of anything on various search engines like Google, Bing etc.

SMM (Social Media Marketing): It is a marketing of anything on various social media websites like Facebook, LinkedIn, YouTube etc

SEM stands for Search Engine Marketing and SMM stands for Social Media Marketing. SEM is used for promoting websites and increasing their visibility by using SEO and PPC. SMM uses social media sites such as blogs, forums, etc. for the promotion of the website.

SEM stands for search engine marketing. In short, it is a form of advertisement that takes place on search engines. When thinking of SEM, you are advertising on Search Engine Results Pages (SERPs) by bidding on keywords/queries that you want your ads to appear for. Platforms like Google Ads and Bing Ads let you target your searches and place ads on their respective SERPs.

SMM stands for Social Media Marketing. This is a form of internet marketing that utilizes social media platforms to serve ads. Facebook (this includes Instagram) is the largest platform currently available. Other platforms you are able to market on are Twitter, LinkedIn, Snapchat, and Pinterest. Depending on the platform, different demographics and interests can be targeted so that your advertisements are highly relevant