What is Social Media Optimization and its Advantage and Disadvantage?

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, service brand or event

Advantages :
* compelling and relevant content will grab the attention of potential customers and increase brand visibility
* you can respond almost instantly to industry developments and become heard in your field
* it can be much cheaper than traditional advertising and promotional activities
* social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales
* you can deliver improved customer service and respond effectively to feedback
* customers can find you through new channels, generating more leads
* increased loyalty and advocacy from the customers you've connected with

Disadvantages :

* you will need to commit resources to managing your social media presence, responding to feedback and producing new content
* it can be difficult to quantify the return on investment and the value of one channel over another
* ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation