What is the benefit of AMP on the website?

AMP stands for "Accelerated Mobile Pages." It is an Open Source Framework that was launched as a joint initiative by Google and several other technology and publishing companies. With AMP, it is possible to create simple mobile websites that load almost instantly.

AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking

Accelerated Mobile pages help your website to load faster and it is easy to access.

AMP is short for Accelerated Mobile Pages and has been designed with the purpose of creating fast loading mobile website pages. An AMP page, simply put, is a stripped down version of a page that already exists on a website. The page is removed of any functionality that may cause it to load slowly.

The main advantage of AMP is that your users will enjoy a website that loads almost instantly on phones because its content is optimized and served directly via Google's servers.

AMP is very important since it aids web pages load quicker that probably increases usability & convinces guests to stay longer on your website partaking along with your content.