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    What is the difference between Reciprocal Link and Link Juice?

Reciprocal Link:
Reciprocal links are links between two sites that have been created and linked to each other for a number of possible reasons.
Link juice:
Link juice is a term used to explain the relative power that any link can give to another webpage. Links can send link juice to another page on the same website, or to an external page on a different website. Each link has a certain amount of link Juice, and some links have more powerful link juice than others.

A reciprocal link is an agreement between two websites to provide a hyperlink within their own website to each other.
Link juice is a term used to check the Back links that you have provided on other websites are performing.

Reciprocal link is defined as the backlink built between 2 mutual websites. These links are not very helpful as Google considers them as link trades between websites.

Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

Reciprocal link means that one website adds a link of another website on the promise that the other website would add their link in exchange.


Link juice means that if you create a back link in a high authority website and that website is do-follow then it will boost your website rank too.

Reciprocal Link refers to the mutual exchange of backlinks between 2 websites.
Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking