What is the difference between SEO and SEM?

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AltiusHospital

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What is the difference between SEO and SEM?
« on: May 31, 2018, 10:08:12 AM »
What is the difference between SEO and SEM?

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johnexplo

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Re: What is the difference between SEO and SEM?
« Reply #1 on: June 01, 2018, 01:41:54 AM »
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

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earthkind

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Re: What is the difference between SEO and SEM?
« Reply #2 on: June 01, 2018, 01:42:36 AM »
SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

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rajdeep7830

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Re: What is the difference between SEO and SEM?
« Reply #3 on: June 01, 2018, 07:31:34 AM »
Search engine marketing (SEM) refers to the short text advertisements which generally appear at the top or down the right hand side of search engine results. These are often labelled as "sponsored Links" or "sponsored results". These advertisements are generally purchased from GoogleTM (the Google AdwordsTM product), or Yahoo! Search Marketing.

Search engine optimization or SEO refers to improving a web sites' natural and organic ranking in the search engine results page. This more affordable method is often slow and new web sites may take up to a year to achieve decent rankings in Google.

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rajaram

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Re: What is the difference between SEO and SEM?
« Reply #4 on: June 02, 2018, 07:56:52 AM »
I think SEM is more beneficial than SEO

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fayeseom

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Re: What is the difference between SEO and SEM?
« Reply #5 on: June 04, 2018, 01:35:43 AM »
 “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEM includes SEO tactics, as well as several other search marketing tactics.

SEO is increasing the amount of website visitors by getting the site to appear high on results returned by a search engine. SEM is considered internet marketing that increases a site's visibility through organic search engines results and advertising. SEM includes SEO as well as other search marketing tactics.


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RH-Calvin

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Re: What is the difference between SEO and SEM?
« Reply #6 on: June 05, 2018, 03:19:04 AM »
SEO is a type of search engine marketing (SEM) that helps to optimize your website in various search engines to gain popularity and ranking.
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hwrank2018

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Re: What is the difference between SEO and SEM?
« Reply #7 on: June 06, 2018, 03:18:17 AM »
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. As mentioned above, SEM includes components of paid search, such as PPC and also SMM (social media marketing).

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webbraininfotech

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Re: What is the difference between SEO and SEM?
« Reply #8 on: June 08, 2018, 08:04:11 AM »
SEM and SEO are different in many ways….
1.   SEM is paid technique but SEO is unpaid technique.
2.   SEM comprises of paid PPC campaigns while SEO comprises of website optimization and link building techniques.
3.   SEM delivers short term results while SEO is a long term strategy.
4.   SEM is aimed at getting paid leads or conversions while SEO is aimed at establishing search credibility more than leads.
5.   A successful SEM is never void of SEO but a successful SEO can be void of SEM.
6.   SEM is more costly than SEO.
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