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                  What is the meaning of competitive analysis...

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Competitor analysis - It is a strategy which helps us to study how our competitors are performing in SERP. We need to do competitor analysis to find from where my competitors are getting high quality links and how they are optimizing the web content.

Competitive analysis is an important section of your business plan that analyzes your competition- both potential as well as current competitors entering the market. The competitive analysis determines your strengths & weaknesses to make sure that your business survives or grows & helps you identify changes you should make to your business strategies.

It is the process of identifying the competitors and evaluating their strengths and weaknesses against our own products or services. This forms an indispensable part of any company's marketing strategy. Doing a competitor analysis helps a company, recognise it's competitors and their products. This enables it to position it's own products in a manner that attracts customers.

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.